The Stiff Comparison: SEO vs PPC

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SEO and PPC both have been quite integral parts of the digital marketing umbrella. Both have their own benefits and one cannot compare their results as both works quite differently. SEO is a time-taking process that takes on search engine rankings and pushes a business on the top of these rankings. Whereas PPC is a result-oriented, quick technique meant for advertising your business products on different social platforms. As the top Maryland SEO Firm, we are here to clear the confusion with a simple comparison among both.

SEO

We all do Google searches and we all know the results are mostly as per our expectations. But how does Google stack all these websites? This is where search engine optimization or SEO work. Users or businesses all around the globe use best SEO practices and show search engines the relevancy they need to get on the top of search engines. SEOs are of three types, the genuine one called White Hat, the manipulative one called Black Hat, and a mixture of both known as Grey Hat SEO.

Search Engine Optimization Maryland has following limitations as compared to PPC:
  • SEO has Slow Process and results may take time (typically 4 to 6 months).
  • Your website can go down in the search engine rankings and you may have to work a lot to get it back on the first page again.
  • SEO heavily depends on content marketing & that’s why companies do not want to spend it in.
  • ROI approach is not as clear as PPC

PPC

When compared to SEO, PPC is a costly affair. However, due to its instant results and measurable results, businesses tend to invest in it. To totally understand the process of how to post ads on different platforms, you need to get a thorough knowledge of FB, Adwords, Twitter, Google Ads.

PPC has the following advantages over SEO
  • Quick Process & Instant Results.
  • ROI Easily Available
  • Reports and results are easily available
  • No need to market any content as well as no need to understand the ever-changing Google and other search engine algorithms.

Location: Rockville, MD, USA

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