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The Stiff Comparison: SEO vs PPC

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SEO and PPC both have been quite integral parts of the digital marketing umbrella. Both have their own benefits and one cannot compare their results as both works quite differently. SEO is a time-taking process that takes on search engine rankings and pushes a business on the top of these rankings. Whereas PPC is a result-oriented, quick technique meant for advertising your business products on different social platforms. As the top Maryland SEO Firm , we are here to clear the confusion with a simple comparison among both. SEO We all do Google searches and we all know the results are mostly as per our expectations. But how does Google stack all these websites? This is where search engine optimization or SEO work. Users or businesses all around the globe use best SEO practices and show search engines the relevancy they need to get on the top of search engines. SEOs are of three types, the genuine one called White Hat, the manipulative one called Black Hat, and a mixture of bot